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More than just fieldwork

LARC was established in 1997 by Waldyr Pilli and Luis Pilli.

We are market researchers with more than 25 years of experience: we know Brazil, with its unique predicates, and the ways of conducting research in our country.

LARC and our local network of partners aim to be a high quality and cost effective alternative to conduct research in Brazil.

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Waldyr Pilli

LARC co-founder and director since 1997;
ABEP (Brazilian Association of Research Companies) member of the High Council (2002-2015) and Chairman of the Board (2006-2010).

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Luis Pilli

LARC co-founder and marketing research lecturer;
PhD in marketing from
FEA-USP;
ABEP director from 2013-2015 and member of the High Council since 2015.

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